Haribo, Hershey Partner On Halloween Assortments


The Hershey Co. and Haribo of America, Inc. are coming together to celebrate Halloween, offering consumers assorted bags featuring both brands. The new assortments feature Haribo Goldbears and Hershey brands including Reese’s, Kit Kat, Hershey’s, Twizzlers and Jolly Rancher.

“Haribo Goldbears are the perfect shareable treat, especially paired with chocolate favorites, and we’re thrilled to create more Halloween happiness through this new powerhouse partnership with The Hershey Company,” says Rick LaBerge, Haribo’s chief commercial officer. “This opportunity to delight fans with America’s #1 candy manufacturer and America’s #1 gummi brand all in one bag, makes it more fun and easier than ever for our fans to be the best house on the block this Halloween.”

“We’re always looking for new ways to delight consumers during Halloween, our biggest season, and we’re excited to partner with Haribo to offer chocolate and gummi fan favorites in the same mixed bag,” says Ernie Savo, president, Hershey Licensing Company.

The bags will be available in various sizes nationwide.