Haribo Launches Unicorn-i-licious Gummies


Haribo of America, Inc.’s new Unicorn-i-licious gummies feature unicorn-shaped chewy candies in six flavors — apple, blue raspberry, berry punch, banana, cotton candy, and tangerine.

“At Haribo we’re on a mission to inspire childlike happiness for fans everywhere, and we know that feeling will be even more special when they open a bag of Unicorn-i-licious,” says Seth Klugherz, vice-president of marketing, Haribo of America. “We were inspired to create Unicorn-i-licious because we know consumers need joy in everyday moments, and so much of that joy goes back to the simplicity of childhood. The playfulness and nostalgia of unicorns coupled with the new flavors are sure to delight, and that’s when the magic really begins!”

The product is exclusive to the U.S. market and available in five-ounce peg bags with ani illustration of the Goldbear riding a unicorn.