Haribo Of America Launches Rainbow Worms, Z!NG Sour Kicks

Haribo of America, Inc. is adding to its gummi portfolio with the introduction of Rainbow Worms and Z!NG Sour Kicks.

Each Rainbow Worm has a unique five-color rainbow effect in a fun worm shape and features three flavors: black currant, lemon and strawberry. Z!NG Sour Kicks have the classic punch of the company’s Z!NG brand with an undusted sour experience. The sneaker-shaped gummies are featured in five sour flavors: orange, grape, raspberry, strawberry and lemon.

“We’re thrilled to spark joy for gummi fans by introducing Rainbow Worms and Z!NG Sour Kicks, the perfect treats for those looking for exciting new flavors, shapes and textures,” says Rick LaBerge, COO, Haribo of America. “We’re honored that our fans continue to share their love of our gummies with us, and the happiness they bring when it’s needed most, so we’re continuing to bring our core favorites and exciting incremental innovations to delight our consumers and retailers around the U.S.”

Rainbow Worms and Z!NG Sour Kicks are available in small, medium and large peg bags.