The Hershey Co.’s Dot’s Pretzels brand is adding a sweet and smoky option to its lineup with limited-time Chipotle Honey Pretzels.
The new variety combines sweet honey and smoky chipotle heat with the brand’s signature buttery flavor and crunchy texture. The seasonal flavor is being introduced in conjunction with the brand’s fall football campaign.
“Winning seasons are built with the right ingredients, and so are great game-day spreads,” says Natalie Perera, vice-president of salty snacks at The Hershey Co. “What makes Dot’s Pretzels different is the bold, buttery-rich flavor, signature seasoning, and unmistakable crunch that fans keep coming back to every football season. Dot’s Original Pretzels have earned a place at the center of game day, and with limited-time Dot’s Chipotle Honey, we’re giving fans a sweet and smoky new way to shake up their spread.”
The company is positioning Chipotle Honey Pretzels as a seasonal option for tailgates, watch parties, and other fall snacking occasions.
