Hershey Reveals LTO Reese’s Jumbo Cup With More Peanut Butter


Limited-edition Reese’s Jumbo Cup mega-sized treats are the equivalent to four Reese’s King Size Cups in one (aka one full king-sized pack), while maintaining the ratio of chocolate to peanut butter consumers want.

According to The Hershey Co., 79 percent of consumers say the Jumbo Cup is even more filling than both the Regular and Big Cups.

“There’s nothing quite like our iconic combination of chocolate and classic Reese’s peanut butter, so we’re making Reese’s fans dreams come true by quadrupling the size of our fan-favorite King Size Peanut Butter Cups,” says Melissa Blette, Reese’s senior brand manager. “We’ve seen the passion that fans have for the brand, and we’re excited to bring a new, larger cup for them to continue enjoying the chocolate and peanut butter goodness that only Reese’s peanut butter cups can provide.”

Reese’s Jumbo Cups are available this summer at select retailers nationwide, while supplies last.