Hershey Reveals Valentine’s Day, Easter Innovations


The Hershey Co. is bringing back some of its seasonal favorites and introducing a variety of new treats to help celebrate the Spring season.

Among the new Valentine’s Day options are 2.5-ounce milk chocolate heart bars, Hershey’s Kisses chocolate dipped strawberry candies that combine creamy milk chocolate with a strawberry-flavored center., 9.9-ounce bags of Rolo creamy caramels and Reese’s peanut butter cup-shaped gift boxes. Also returning are Hershey’s Kisses milk chocolate heart shaped boxes and Reese’s peanut butter hearts.

“Valentine’s Day is the perfect time to celebrate friends and loved ones by showering them with love and their favorite treats to show how much you care,” says Brian Jones, senior associate brand manager, Valentine’s Day, at The Hershey Co. “We’re thrilled to help consumers share their love for others on Valentine’s Day through classic products such as Reese’s and Rolo, as well as through our new innovations such as Hershey’s Kisses chocolate dipped strawberry.”

The company is also introducing Easter treats such as Cadbury brand rainbow mini eggs in seven- and eight-ounce bags, Almond Joy snack size bars in 8.4- and 10.2-ounce bags, Hershey’s solid milk chocolate Easter egg-shaped gift boxes, Reese’s peanut butter Easter egg-shaped gift boxes, 3.5-ounce Cadbury Dairy Milk XL bars and four-ounce Caramello XL Bars.

“We’ve brought back seasonal favorites such as Cadbury Royal dark chocolate mini eggs and Reese’s peanut butter bunnies and introduced familiar delights like snack-sized Almond Joy in brand new festive packaging to assist in filling homes with sweetness this Easter,” says Stephen Tiemeyer, senior associate brand manager, Easter, at The Hershey Co. “It’s always fun to provide products to help the Easter Bunny stock baskets and for families to make this time of year even more magical!”