Morinaga America, Inc. is bringing back Hi-Chew Halloween Mystery Mix for a limited time with a new flavor assortment and an undisclosed Mystery Flavor.
The seasonal mix features Green Apple, Orange Creamsicle, and Cotton Candy varieties along with a new Mystery Flavor. The unidentified variety comes as an all-white chewlet, allowing consumers to taste the candy without visual clues to its flavor.
The Halloween packaging features Hi-Chew mascot Chewbie in a Frankenstein’s Monster-inspired costume along with seasonal graphics.
“Today’s consumers are looking for more than just flavor innovation. They want fun, engaging snacking experiences that spark curiosity and excitement,” says Teruhiro Kawabe, chief representative for the USA and president and CEO of Morinaga America, Inc. “Hi-Chew Halloween Mystery Mix delivers both, combining bold flavors with an element of surprise that transforms candy into a playful guessing game. The excitement of not knowing which flavor awaits inside every wrapper makes each chew even more fun, and we’re thrilled to give fans a uniquely interactive way to enjoy Hi-Chew this Halloween season.”
Beginning September 15, Morinaga will support the launch with a social media flavor-guessing challenge inviting consumers to identify the new Mystery Flavor.
Hi-Chew Halloween Mystery Mix comes in 5.6- and 11.6-ounce standup pouches containing individually wrapped chewlets.
