Hilco Adds Gum To Kool-Aid Line

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Hilco Corp. is extending its Kool-Aid candy range with stick chewing gum in four and five-ct packs, according to the company.

Lou DiMarco, Hilco executive vice-president, reports the gum was placed in planograms in August and “has seen incredible success in the test launch against IRI trends in gum.”

Made with real sugar, the line includes tropical punch, cherry and grape flavors.

With a SRP of $1.49, Kool-Aid stick gum ships four 10-ct displays per case. Additionally, a 15-ct clip strip will soon be available.