Hilco Introduces Warheads Sour Booms, Kool-Aid Sour Belts


Hilco LLC has joined with Kraft Heinz Co. and Impact Confections to create Kool-Aid brand Sour Belts and Warheads brand Mega Sour Booms.

Available in tropical punch, cherry, grape and strawberry kiwi flavors, the sour belts ship in four 12-ct displays per case and have an SRP of $1.99 per 3.5-ounce peg bag.

Warheads Mega Sour Booms are sour dusted panned candy chews. Each 2.5-ounce peg bag includes raspberry, green apple and orange varieties and has an SRP of $1.49. They ship four 12-ct displays per case.