Hostess Debuts Valentine Line


J.M. Smucker Co.’s Hostess Brands is offering a lineup of three returning consumer-favorite treats along with one new variety.

New this year and exclusive to Walmart-are Twinkies Valentine’s Day Gift Boxes featuring 18 individually wrapped Twinkies in a three-foot-long gift box. The packaging features a to/from heart printed on the front of the package.

“The Hostess brand is excited to offer a variety of Valentine’s Day-themed snacks for families to enjoy together at home and for consumers looking to surprise their loved ones with a sweet gift,” says Chris Balach, vice-president, marketing, Sweet Baked Snacks at the J.M. Smucker Co. “Featuring soft cake and cheerful packaging, our beloved snacks are sure to spark a moment of carefree joy for Hostess fans and their loved ones this Valentine’s Day.”

These Hostess favorites are returning for the 2024 season:

  • Valentine Ding Dongs are heart-shaped and feature soft chocolate cake, signature crème filling and red sprinkles. The snacks come individually wrapped with to/from printed on the packaging.
  • Strawberry Cheesecake Flavored Baby Bundts are made of fluffy strawberry-flavored cake, baked with real strawberries and topped with a tangy cheesecake-flavored drizzle. They come individually wrapped with to/from printed on the packaging.
  • Frosted Strawberry Flavored Donettes are mini donuts with smooth chocolate coating.

Each of the returning snacks are available in multi-packs, while the Baby Bundts and Donettes also are available in single-serve packages.