Iconic Candy Brings Back ’90s Classic Bubble Jug


After two decades off retail shelves, Iconic Candy, LLC, is relaunching Bubble Jug novelty bubble gum. The brand was known for its distinctive powder-to-gum transformation.

“The iconic pink jug of Bubble Jug is more than just packaging; it’s a symbol engraved in the memories of ’90s kids everywhere” says Kim Wiesen, CFO of Iconic Candy. “We’re excited to reintroduce this beloved design, offering a tangible piece of nostalgia that fans can hold in their hands once again. The relaunch of Bubble Jug, on the heels of our Creme Savers success, highlights our commitment to blending the best parts of the past, with the present-day trends. It’s about celebrating those nostalgic moments while making new memories.”

The product will initially be offered in tropical fruit flavor, with plans to unveil new flavors and sour variations in the future, according to the company. The 1.94-ounce reclosable jugs carry an SRP of $1.99 and ship six 12-ct displays per case.