Australia’s oldest and most iconic candy bar, Violet Crumble is now available in the US.
First created back in 1913, the Australian owned and made confectionery features the signature crisp, ‘shattering’ candy honeycomb center covered in a smooth and creamy candy coating and provides consumers with a unique and exciting experience!
Australia’s Violet Crumble comes in an assortment of formats including King Size and Standard Size bars in “Original” and “Dark” flavors, 6-ounce share bag of bite size cubes and the indulgent 4.76-ounce share bag of Violet Crumble Nuggets.
With 87% brand awareness in Australia, Australia’s Violet Crumble is synonymous with quality and made in the ‘foodie state’ of South Australia by the well-known 4th generation family owned confectionery company, Robern Menz.
Vice President of Sales & Marketing, Henry Fowlds says “Violet Crumble has resonated with consumers looking for a new candy experiences and these format additions enhance the consumption occasions for our candy honeycomb. The Violet Crumble bag range has an SRP of $4.99 and is packed in reclosable stand-up gusseted bags and come in eight-pack cases. These items are currently available in pre-pack display shippers in 56-ct and 66-ct formats, making a great companion in-store display offer alongside the bars which are also available in pre-pack display shippers.”