New York — After a decade off retail shelves, the Creme Savers brand is back on the market after a 10-year hiatus through a partnership between Iconic Candy, LLC and Mars Wrigley.
The product will be available in Strawberries & Creme and Orange & Creme varieties beginning in mid-September. The candies will pack in three- and 6.25-ounce bags with SRPs of $1.49 and $3, respectively. In addition, the hard candies will be offered in iconic 1.76-ounce roll packs of individually wrapped pieces with an SRP of $1.29. Rolls ship in 24-ct displays, six per case, while the bags both ship in 12-ct cases.
Iconic Candy reports it worked alongside Mars Wrigley in reformulating the original flavor profiles and remastering the blend of fruit swirled in cream.