It’Sugar Unveils Exclusive Sour Patch Kids, Swedish Fish Flavored Sodas


Specialty candy retailer It’Sugar is launching Sour Patch Kids and Swedish Fish flavored private label sodas. Developed in partnership with Mondelez International, Inc., the retailer says the sodas capture the authentic flavors of the candies

“We are ecstatic to bring the iconic flavors of Sour Patch Kids and Swedish Fish to life in a refreshing new way,” says Chris Lindstedt, vice-president of merchandising. “Our continued partnership with Mondelez has ensured that these sodas are as true to the original candy flavors as possible, and we can’t wait for our customers to try them.”

The 12-ounce bottles carry an SRP of $4.99 each.