Just Born Celebrates Anniversary Of Peeps Brand With Easter Collection


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Just Born, Inc. is celebrating the 70th anniversary of its Peeps brand with the launch of its Easter candy collection. The lineup includes returning favorites and all-new creations.

“The Peeps brand is honored to have been included in family traditions and celebrations over the last seven decades and is thrilled to continue spreading springtime sweetness with the launch of our 2023 Easter marshmallow offerings,” says Caitlin Servian, brand manager for Peeps. “From parents and grandparents passing down their Peeps traditions to little ones, to friends and families incorporating our adorable chicks and bunnies into seasonal recipes and crafts, it is truly heartwarming to witness the many ways our marshmallow candies bring loved ones together. We’re excited to see how our devoted fans express their ‘peepsonality’ in 2023!”

Joining forces with the Mike And Ike brand, the Peeps Mike and Ike Flavored Pop will feature four different flavors of Chicks including lemon, lime, orange and strawberry. Each pop has an SRP range of $2.49 to $3.49.

Also available are Dr Pepper Flavored Peeps Chicks that combine sweet marshmallow with the flavors of Dr. Pepper. Each 10-ct pack has an SRP of $1.36.

Peeps Kettle Corn flavored Marshmallow Chicks are gluten- and fat-free and carry an SRP of $5.00 for three 10-count packs.

Other exclusive Peeps brand products include the Easter Essentials pack complete with two 12-ct Marshmallow Bunnies, two 15-ct Marshmallow Chicks, one five-ct Cotton Candy Flavored Marshmallow Chicks, one five-ct Party Cake Flavored Marshmallow Chicks and four one-ct Milk Chocolate Covered Chicks.

Also available are Tropical Burst Flavored Marshmallow Chicks with an SRP of $2.49 for a 15-ct pack and Sour Watermelon Flavored Marshmallow Chicks that carry an SRP of $1.25 per five-ct package.

Peeps Delights Marshmallow Chicks Dipped in Milk Chocolate are available in regular marshmallow and strawberry flavors. Each variety packs in a four-ct package and has an SRP range of $2.49 to $3.79.

Nationally available Peeps brand offerings include Classic Peeps Marshmallow Chicks and Bunnies, Marshmallow Rainbow Pop, Sparkly Wild Berry Flavored Marshmallow Bunnies, Cotton Candy Flavored Marshmallow Chicks, Fruit Punch Flavored Marshmallow Chicks, Hot Tamales Fierce Cinnamon Flavored Marshmallow Chicks, Party Cake Flavored Marshmallow Chicks, Sour Watermelon Flavored Marshmallow Chicks, Peeps Delights Marshmallow Chicks Dipped in Milk Chocolate, Marshmallow Decorated Eggs and Milk Chocolate Covered Marshmallow Chicks.