Just Born Extends Peeps Easter Line


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Just Born, Inc.’s 2024 Easter lineup includes four new marshmallow creations, along with classic offerings.

New to the Peeps collection are Rice Krispies Treats flavored marshmallow Chicks available exclusively at Walmart. The brand has also partnered with the ICEE frozen treat brand for Blue Raspberry Flavored Marshmallow Chicks available only at Target.

Also new are Peeps Sour Strawberry Flavored Marshmallow Chicks available only at Kroger stores. In addition, the company is adding Peeps Delights S’mores Graham Cracker Flavored Marshmallow Chicks Dipped in Milk Chocolate.

“Having been a cherished part of family traditions and festivities for over seven decades, the Peeps brand is so excited to help families create even more moments of sweetness with the launch of our 2024 Easter Marshmallow offerings,” says Caitlin Servian, brand manager. “Whether it’s incorporating our adorable Chicks and Bunnies into seasonal recipes and crafts, or enjoying Peeps marshmallow with loved ones, we’re honored to be a part of memories that will last a lifetime.”

In addition, the following items are returning for 2024 in national distribution:

  • Classic Peeps Marshmallow Chicks and Bunnies
  • Peeps Marshmallow Rainbow Pop
  • Peeps Mike And Ike Flavored Pop
  • Peeps Dr Pepper Flavored Marshmallow Chicks
  • Peeps Cotton Candy Flavored Marshmallow Chicks
  • Peeps Fruit Punch Flavored Marshmallow Chicks
  • Peeps Party Cake Flavored Marshmallow Chicks
  • Peeps Sour Watermelon Flavored Marshmallow Chicks
  • Peeps Sparkly Wild Berry Flavored Marshmallow Bunnies
  • Peeps Delights Marshmallow Chicks Dipped in Milk Chocolate
  • Peeps Milk Chocolate Covered Marshmallow Chicks

Additional Peeps products available exclusively at select retailers include:

  • Peeps Easter Essentials available only at Sam’s Club
  • Peeps Delights Strawberry Flavored Marshmallow Chicks Dipped in Milk Chocolate available only at Target and Cracker Barrel

The company is also offering seasonal recipe and craft inspiration through the Peeps brand’s Instagram, with DIY experts Emily Hutchinson (@the_hutch_oven), Melody of @melodyinthemaking, Sheri Wilson (@sheri_wilson_), and Deborah Trette of @myfourwonders.