Katjes Adds Sheroes To Plant-Based Gummi Line


Katjes USA Inc. is launching Sheroes, a new plant-based gummi candy variety.

According to the company, the candy was inspired by women who dream big and pave their own way. Each package contains gummies in a variety of bright colors, shaped like women firefighters, scientists, astronauts and statements of encouragement like GRL PWR!

“The product celebrates trailblazing women everywhere,” says Eliza Jahn, head of marketing at Katjes USA. “It’s a sweet nod to the Sheroes we all know and admire: from our family members and colleagues, to women in the public eye and even ourselves! We hope to inspire and empower women in our own playful way. After all, if she can dream it, she can do it!”

The 4.9-ounce pink bags also feature purple details, which is a color that symbolizes International Women’s Day.

Made without animal gelatin, the gummies are available in peach, lemon, orange, strawberry and raspberry varieties. They are made with plant and algae derived colors and contain no high-fructose corn syrup or palm oil, according to the company.