Kellanova Adds Nine Snacks In Salty, Portable Wholesome Sectors


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Kellanova is adding to its c-store snack range.

“Kellanova recognizes that shoppers seek new flavors and experiences to infuse excitement into their everyday snacking moments,” says Dan DeMeyer, sr. director, commercial strategy, small format Kellanova Away From Home. “We aim to go beyond meeting functional needs. By creating products that resonate emotionally with its audience, Kellanova supports retailers by driving foot traffic and increasing basket sizes.”

Now available in the c-store channel are:

  • Pringles Scorchin’ Buffalo delivering 7,000 Scoville Heat Units.
  • Pringles Harvest Blends in Farmhouse Cheddar and Homestyle Ranch are a blend of ingredients and crunchy texture.
  • Pop-Tarts Bites Cinnamon Roll combines the breakfast pastry flavor in an easy-to-eat, bite-sized format.
  • Pop-Tarts Apple Jacks packs a punch with two consumer favorites,
  • RxBar A.M. Peanut Butter Dark Chocolate boasts a soft and crispy texture, dark chocolate, and salty-sweet peanut butter with 10g of protein.
  • Club Crisps in Sea Salt and Ranch offer the light, flaky, buttery texture of Club Crackers in a thin, flavored crisp without artificial flavors or colors.
  • Rice Krispies Treats Original Homestyle Bar mimics the nostalgic homestyle taste in a 1.6-ounce size.

 The company reports its top 40 items represent more than 75 percent of Kellanova’s total consumption.

The products are available to ship now to convenience stores.