Kellogg Expands Nutri-Grain Brand With Flavor Mashups

The Kellogg Co. is extending its Nutri-Grain line with Strawberry & Squash and Apple & Carrot soft-baked breakfast bars and Chocolatey Banana Bites. Each item has eight grams of whole grains per serving, the company says.

“We’re always looking to create fresh flavor combos at Kellogg’s, and Nutri-Grain never stops innovating to offer parents new ways to serve breakfast and snacks their kids will love and that they can feel good about,” says Sarah Reinecke, senior marketing director at Kellogg. “We know that balancing what parents want with what kids enjoy eating is the true winning combination.”

The 1.2-ounce breakfast bars are available in eight-ct boxes that carry an SRP of $3.99, while the bites come in five-ct boxes of 1.3-ounce pouches with an SRP of $3.69, while 10-ct boxes carry an SRP of $5.79.