Kellogg Reveals Innovations At NACS


The Kellogg Co. is unveiling a variety of innovations at this week’s NACS show.

With 65 percent of C-Store shoppers choosing to snack away from home at least three times a week, Kellogg’s latest innovations are designed to drive retailer success by delivering exactly what consumers want, according to the company. 

The RxBar brand RxBar A.M. line features two new flavors: chocolate and honey cinnamon peanut butter. With 10 grams of protein per bar and simple ingredients such as egg whites, grains, nuts and seeds, each bar has an SRP of $3.29. 

Bakery-inspired Cinnabon Jumbo Snax are dusted with cinnamon sugar and carry an SRP of $2.69 per two-ounce bag. 

In addition to on-the-go snacks, the company is also offering MorningStar Farms and MorningStar Farms Incogmeato plant-based portfolios. Homestyle Chik’n tenders, breakfast sausage, chorizo crumbles and veggie-packed spicy black bean burgers are currently available to ship to all C-Store retailers.