Kellogg’s Leveraging Iconic Cereal Brands For Jumbo Snax Line

OnDemand ForWeb72Building off of consumer awareness for its iconic cereal brands, The Kellogg’s Co. is introducing Jumbo Snax, super-sized versions of Froot Loops, Corn Pops, Apple Jacks and Frosted Flakes.JUMBO PACKSHOTS Group

The Frosted Flakes variety is shaped to resemble a tiger’s paw, in a nod to the brand’s mascot Tony the Tiger, according to the company.

“Kellogg’s cereals shine as stars of the breakfast table, but for many, morning isn’t the only time for cereal,” says Erin Storm, marketing director of Kellogg All Family Cereal. “With 30 percent of cereal eaten outside of breakfast 1, we believe Kellogg’s Jumbo Snax make snacking easier and that each bite unleashes jumbo fun for the whole family.”

Kellogg’s Jumbo Snax come in 12-ct multipack boxes, which have a $5.49 and ship in four-ct cases. The line is also available in six-ounce reclosable bags that retail for $4.99 and ship four per case.