Campbell Soup Co. is debuting Kettle Brand Air Fried Chips in sea salt & vinegar, jalapeno and Himalayan salt varieties. The company reports this is the first-to-market kettle-cooked air-fried potato chip made using patent-pending technology to kettle-cook and air-finish potato chips, delivering a light and crispy texture with 30 percent less fat than the original versions.
“In addition to the natural promise we make with every batch of Kettle Brand chips, we’re proud to be the first air-fried chip,” says Janda Lukin, CMO, Campbell Snacks. “An air-fried finish is something no one else is offering right now, giving our chips a unique light and crispy crunch to go with their signature bold flavor.”
Kettle Brand Air Fried Chips come in 6.5-ounce bags that carry an SRP of $4.79.
