Kool-Aid Sour Belts Are New From Hilco


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Hilco LLC is expanding its line of Kool-Aid branded products in partnership with The Kraft Heinz Co. New Kool-Aid Sour Belts are available in peg bags that hold an assortment of four flavors — tropical punch, cherry, grape and strawberry kiwi. The flat chewy candies are dusted with sour powder.

Each 3.5-ounce windowed bag features the Kool-Aid Man character on the front and carries an SRP of $1.99. They ship four 12-ct displays per case.