Lenny & Larry’s Adds First Nutrition Bar Option


Lenny & Larry’s, LLC is extending its The Boss! line with the Boss! Immunity Bar.

According to the company, the bar is high in protein, low in sugar and supports immune health. Made with crunchy wafers, each bar has 17 grams of dairy and plant protein, BC30 probiotics, and two grams of sugar. 

“We’re thrilled to offer a new better-for-you option to our consumers based on the market’s demand for more protein and immunity support,” says Lenny & Larry’s CEO, Jolie Weber. “Research shows that immune support is one of the most desired functional benefits that consumers are looking for. With the addition of The Boss! Immunity Bar, Lenny & Larry’s continues to be an innovative brand that brings consumer preferences to life in the form of better-for-you cookies and bars.”

The bar is available in four flavors: peanut butter cup, caramel macchiato, chocolate mint brownie and maple french toast. Each flavor is available in four-ct packages with an SRP range of $7.99 to $8.49. Individual bars have an SRP range of $2.49 to $2.99.