Lenny & Larry’s Launches Fitzels Protein Pretzels


Lenny & Larry’s, LLC is adding Fitzels protein pretzels to its line. According to the company, the baked product is a source of plant-based protein, with each three-ounce bag providing 18 grams of protein.

The pretzels are available in three flavors: Pizza Palooza, with notes of tomato and basil; Boujie Mustard, with savory peppery mustard seasoning; and Everything Bagel inspired by the bagel sseasoning.

According to the company, the product is certified vegan, Non-GMO Project verified, and contains no soy ingredients, high fructose corn syrup or artificial sweeteners.

“Lenny and Larry are protein-powered and don’t believe you should ever compromise when it comes to fun or snacking,” says company CEO Jolie Weber. “They’ve inspired us to amp up our snacking game with the big flavors of convenient on-the-go Fitzels.”

“Lenny & Larry’s have made it easy to both eat the protein, and keep it tasty with their protein cookies and bars. The new Fitzels expand protein snacking occasions. They meet the growing demand for salty, crunchy, bold flavor with 18 grams of plant-based protein in a hearty three-ounce portion,” says Lenny & Larry’s SVP of Marketing and Innovation Chris Cook. “Whether it’s a sweet treat post-dinner or a salty convenient snack on the go, Lenny & Larry’s line-up delivers protein-packed snacks for every craving.”