LesserEvil x Rind Collab On Limited-Edition Popcorn


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LesserEvil, LLC is partnering with Rind Snacks, Inc on a limited-edition cherry-lime popcorn flavor. The popcorn is tossed in coconut oil, upcycled cherry and lime fruit powders and a hint of Himalayan pink salt.

“In choosing a partner to collaborate with for our first co-branded product, we knew it was important to work with a brand that embodied our core mission and values,” says Charles Coristine, president and CEO of LesserEvil. “Having worked with Rind in the past for the Clean Oil Crew and social media giveaways, we knew that synergies existed between our brands. Now, after months of collaboration, we’re excited to share our sweet and tangy cherry-lime popcorn.”

The new flavor will be an addition to LesserEvil’s assortment of seasonal summer popcorns, including watermelon hibiscus, lemonade and peach mango.

“It’s great when two brands align so well on a shared mission of delivering sustainable, flavorful and nutritionally impactful products,” says Matt Weiss, founder and CEO of Rind Snacks. “We love taking snacking to the edge and this irresistible cherry-lime combo with our good friends at LesserEvil is the fun, fruitful result.”

The products packs in 4.6-ounce bags and has an SRP of $3.99 per bag.