Marich Confectionery Co. is refreshing its packaging. According to the company, the new look is “reassuringly recognizable to those who already know and love the brand but brings modernity and a touch of luxury to the consumer.”
The single-serve and standup pouch packs feature vibrant colors; a larger color bar for ease of identification at retail; and a prominent flavor image that shows ingredients and the finished confections. The materials used give the packaging a soft touch and a matte tactile feel.
The company says it has also smartened up its appearance to better communicate its better-for-you ingredients and social responsibility. The packs now not only callout the Fair Trade cocoa certification, but also feature a “No artificial” callout on the front of each pack.
“Our refreshed design is modern and playful, while remaining identifiable at retail. While keeping true to the brand’s heritage and authenticity, we have pushed the design to speak to the modern consumers’ desires and needs. Marich Pancrafted Chocolates is a memorable everyday indulgence that is made by real people, and an indulgence that you can feel good about,” says Carrie Benson, marketing manager.
The single-serving pack have a weight range of 1.75 to two ounces depending on the product and have an SRP range of $2.49 to $2.99. They ship two 12-ct displays per case. The pouches hold 3.5 ounces of candy, carry an SRP range of $4.99 to $5.99 and ship in 12-ct cases.
