Mars Expands Ice Cream Portfolio


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Mars, Inc. adds three innovations to its ice cream portfolio. The company notes that each of the products brings a mix of flavor profiles — dark chocolate with almonds, cookie dough, and cookies and cream.  

  • M&M’s Cookies and Cream Ice Cream Cookie Sandwiches offer a multi-texture experience — a combination of M&M’s, baked chocolate cookies, cookie pieces and ice cream. They are available in singles and in packs of four (3.5 fl. oz).
  • Dove Mini Sticks Vanilla Ice Cream with Dark Chocolate and Almonds combines premium dark chocolate and almonds on a bar. The product is available in packs of six (1.85 fl. oz per bar).
  • Twix Cookie Dough Ice Cream is a combination of soft cookie dough bites, chopped Twix bars, vanilla ice cream and a caramel swirl. The product is available in pints (16 fl. oz).

“Mars is excited to kick off the New Year by announcing three new, delicious ice cream products,” says Jayesh Shah, Mars Ice Cream marketing director. “We know that introducing new varieties and flavors of ice cream to fans can bring more moments of happiness, joy and togetherness, which is why we have paired our delicious Mars Ice Cream with some of our most iconic brands in the Mars portfolio like Dove, M&M’s and Twix. Our new offerings promise consumers a delicious at-home ice cream experience that can be enjoyed all year long.”