Mars Snacking is expanding its Dove Chocolate brand into the pretzel sector with new Dove Chocolate Enrobed Pretzels, produced in partnership with Snack Iconic.
The new products are available in Milk Chocolate and Dark Chocolate varieties. Both come in 2.5-ounce bags.
“Dove has an incredibly passionate consumer following, and we wanted to create a way for those fans to experience this launch that felt more special than simply waiting for the product to arrive on shelf,” says Phil Gorman, founder and CEO of Snack Iconic.
The pretzels are initially being offered through Snack Iconic’s First Crunch Club, an early-access platform for limited snack launches. A Premiere Package includes eight bags of each variety, two collectible airtight tins, two Dove Chocolate bars, and gift packaging for $119.
