Mars Unveils Hubba Bubba Mini Gum In Skittles Flavors


Mars Wrigley’s nostalgic Hubba Bubba brand bubble gum is getting a new format — mini gum. The company says this marks the brand’s first new gum format since 1988, and stays true to the brand’s core. The product comes in a mix of Skittles Original flavors — lemon, strawberry, grape, orange, and lime. 

“At Mars, we’re always listening to our consumers. We’ve consistently heard that our brand fans have a nostalgic connection to Hubba Bubba as well as from those have been begging for a relaunch of Skittles gum,” says Maria Urista, vice-president at Mars Wrigley. “We created Hubba Bubba Mini Gum to deliver a new Skittles cross-over to fans that will bring more variety to the brand and surely to spark more moments of fun and play.”

Hubba Bubba Mini Gum is available in 40-count bottles and 120-count standup pouches.