Mars Unveils M&M’s Caramel Cold Brew


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Mars Wrigley U.S. LLC has unveiled its latest M&M’s brand innovation, M&M’s Caramel Cold Brew. The new product combines coffee flavoring with caramel, is covered in milk chocolate and wrapped in a candy shell.

“More and more coffee drinkers are exploring new flavor combinations, with cold brew ranking as one of Gen Z’s most purchased drinks. Mars’ M&M’s brand decided to tap into the booming cold brew coffee scene and pair it with a confectionary favorite — caramel,” says Allison Miazga-Bedrick, senior marketing director at Mars Wrigley. “The result? A fun twist to an on-trend favorite that delivers an exceptional coffee flavor experience, all within a classic bag of M&M’S — perfect to enjoy on the go while catching up with friends or sharing a taste of the M&M’s Caramel Cold Brew candies to make new ones.”

. The candy is available in 1.41-ounce singles, 2.83-ounce share size and 9.05-ounce sharing size standup pouches. The packs have an SRP range of $1.19 to $4.99.