Mavericks Introduces Sandwich Crackers


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Maverick Makers Snacks Inc., a manufacturer of all natural, non-GMO snacks, is launching Sandwich Crackers in two varieties — cheddar and peanut butter. According to the company, the product features eight grams of whole grains per serving and is available in seven-ounce boxes with an SRP of $5.99 and 1.27-ounce snack packs that come in six-ct 7.63-ounce boxes that carry an SRP of $7.99.

“We’re a family-forward snacking platform really looking to change the game,” says Garrison Jones, president of Mavericks. “The cracker options tailored toward families is a fairly stagnant list – and our goal is to change that with innovation delivering on taste, quality, wholesomeness, and fun.”

In conjunction with the product launch, the company recently rolled out a new look and feel for the brand.

“Mavericks is all about taking the snacks we grew up on and giving them the update today’s families crave,” says Tina Pate, vice-president of marketing. “We’re reinventing the classics, where old school favorites meet new school ingredients — starting with the completely nostalgic, universally beloved sandwich cracker!”