M&M’s Easter Sundae Join The Brand’s Spring Range


Mars Wrigley is expanding its spring line with M&M’s Easter Sundae, which blends white chocolate M&M’s with the flavors of vanilla ice cream and cherry, finished with a dark chocolate fudge coating.

“The start of spring and Easter is a special time for people to come together with friends and family, and our iconic portfolio of Mars brands plays a special part in that celebration,” says Tim LeBel, president of sales at Mars Wrigley North America. “Along with our classic Easter offerings from M&M’s and Dove, we’ve seen a growth in fruity consumption during the season and we’re thrilled to have a variety of on-trend offerings from our beloved Starburst Jellybeans to fruity favorites like Skittles and Life Savers Gummies in our variety bags.”

The company is also bringing back classic holiday treats and encouraging consumers to “shake things up by making a charcuterie board using Skittles and Starburst Fun Size Chewy Easter Candy. Or create original dessert recipes with vibrant Skittles and Life Savers Gummies.”

Personalized gifts are featured in M&M’s brand’s 2024 Easter Gift Guide on MMS.com. Shoppers can choose from more than 20 M&M’s colors and add customized messages, images, and photos right onto the iconic chocolate candies.

From best-sellers like the Happy Easter Party Favors and Easter Bunny Gift Box to the new seasonal Easter Bundle Gift Box, the gift guide has something for everyone at every price point. Products go beyond candy, including shirts, tote bags, mugs and more.

For premium options, the company is featuring Ethel M Chocolates. Consumers can customize handcrafted boxes — including the brand’s unique flavors like Dark Chocolate Lemon Satin Crème Hearts and Milk Chocolate Bananas Foster Truffles.