Mondelez International is celebrating summer with the launch of Sour Patch Kids Lemonade Fest. The product is a mix of four unique lemonade-themed flavors: lemonade, strawberry lemonade, blue raspberry lemonade and cherry lime lemonade.
“With Lemonade Fest, we’ve created a fun and refreshing candy that perfectly captures the ultimate essence of sour-then-sweet, in a way that only Sour Patch Kids can. We know our Gen Z fans will love the bright, lemonade-inspired flavors,” says Grace Howard, brand manager, innovation, Mondelēz. “Lemonade Fest delivers a tangy tingle that will keep the summer vibe alive all year long.”
To celebrate the launch, from May 29 to August 29, the brand is encouraging consumers to post a TikTok video sharing their sour summer stories including the hashtag #SPKMakesLemonade and tagging @therealsourpatchkids in the caption and including #Sweepstakes as a text overlay.
The product is being offered in 3.6-ounce bags with an SRP of $1.25 and eight-ounce bags with an SRP of $3.09.