Nassau Candy Introduces Clever Candy Everyday Packaged Line


Nassau Candy has introduced the flagship products in its Clever Candy everyday packaged line. The range features peg bags of the brand’s bulk gummies. Packaging is graphically engaging and interactive with vividly colored splats, according to the company. It features the tagline “make your sweet tooth smile.” The packs also feature jokes and fun facts.

The initial release will be of the following 12 gummi items, all available in four-ounce bags: Killer Sharks; Wacky Whales; Snappy Sharks; Sour Cherry Cola Bottles; Sour Cola Bottles; Pucker Up Peachy Hearts; Tart Twin Cherries; Bold Bestie Bears; Bitty Bestie Bears; Flashy Frogs; Trusty Turtles; and Ripe Apple Rings. 

“The Clever Candy everyday packaged line was curated with our retail service partners without bulk capabilities in mind,” says Andrew Reitman, executive vice-president, national brand confections for Nassau Candy. “Made up of an assortment of our best-selling bulk items, the Clever Candy Everyday Packaged Line provides an opportunity for retail service partners to increase their confectionery offerings with skus we know will resonate with their customer base.”

According to the company, this is the first phase of the line with plans already in place to expand as new trends, shapes, and products emerge. There will also be seasonal rollouts for all major holidays.