Nassau Candy is expanding its Clever Candy brand with Fruit Jelly Jewels, individually wrapped fruit-flavored jelly candies. The round candies feature soft jelly centers with crunchy sugar coatings and come in six flavors: orange, lemon, grapefruit, lime, cherry, and blueberry.
Fruit Jelly Jewels are made without artificial colors or flavors and are kosher, gluten-free, and peanut-free.
“Jelly fruit candies have been around for a long time, but they’re getting harder and harder to come by with Sunkist Fruit Gems sundowning production,” says Dana Rodio, director of marketing and brand strategy at Nassau Candy. “With our new Clever Candy Fruit Jelly Jewels, we’re looking to keep the fun going, with all the classic flavors that shoppers have come to expect, along with some surprises too.”
The individually wrapped format allows the candies to be merchandised in bulk bins, point-of-sale displays, and other self-serve applications.
