Nassau Candy is unveiling a new look for its Decades Box Nostalgic Candy Gift Sets. According to the company, the redesign serves up a more interactive experience, making the Decades Boxes more giftable, while featuring a new assortment of nostalgic candies. The new art is vertical on one side and horizontal on the other, allowing for multiple merchandising options.
Each new Decades Box has the signature look and feel of the decade while still creating a cohesive presentation when merchandised together. The packaging also has hidden facts about the particular decade incorporated into the design intended to spark memories, conversation and add to the nostalgic experience.
Also new for the re-launch is the addition of a 2000s box, which joins the current line of ’50s, ’60s, ’70s, ’80s, and ’90s boxes.
“Nostalgic candies are the most sought-after confectionery items,” says Dana Rodio, director of brand strategy for Nassau Candy. “Our redesigned Decades Boxes offer up their longtime candy favorites all in one place, while transporting them back in time with nostalgic imagery and fun facts. That’s why the entire Decades Box line has long been a favorite gift for milestone birthdays and as party centerpieces.”
The boxes have an SRP range of $19.99 to $24.99.