Nature’s Bakery Extends Line With Fig Bar Minis


Mars, Inc.’s Nature’s Bakery is extending its Fig Bar line with the debut of Fig Bar Minis: a single-pack version of the brand’s twin packs. The company says the launch is in response to increased demand for diverse portion options. The product is plant-based, nut-free, and GMO-free and has 100 calories.

“With Fig Bar Minis, we’re helping to take the guesswork out of snacking by providing families with a portion size that complements their active lifestyles and on-the-go snacking occasions,” says Vilma Livas, CMO. “As a mom of three school-aged kids, Fig Bar Minis will be my new tried-and-true go-to. They’re snacktime saviors in between meals, as school snacks or to toss into your tote for a quick pick-me-up to take wherever the day takes you.”

The brand is hosting giveaways throughout the month of January — from soft baked pantry stock-ups of Fig Bar Minis to “Recharge Your Routine” kits and more. 

Available in raspberry and blueberry varieties, 20-ct boxes have an SRP of $9.99.