Nature’s Bakery Introduces Nut-Free, Plant-Based Brownie


Mars, Inc.’s Nature’s Bakery soft-baked snack brand is adding plant-based brownies. According to the company, the product is made with whole grains, vegan chocolate and dates and is dairy, peanut and tree nut free.

“Consumers are increasingly seeking snacks that don’t compromise on taste and deliver the comfort-fuel Nature’s Bakery is known for,” says Vilma Livas, CMO at Nature’s Bakery. “Developing a delicious, plant based brownie that’s soft baked and made with dairy-free and nut-free ingredients is a win-win that we’re thrilled to share with our consumers.”

“When creating new products, we source the Non-GMO Project Verified ingredients for recipes that are simple and delicious,” says Courtney Kaiser, director of product development. “We’re especially proud of our new Brownie recipe; the star of the bar is vegan chocolate. We keep our consumers in mind every step of the development process — our team bakes so much care into every Nature’s Bakery product and our new Brownie is no exception.”

The product will be available at retail beginning in summer 2023.