Nestlé Travel Retail Debuts Exclusive Sustainably Sourced Range


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Nestlé S.A. states that its new Nestlé Sustainably Sourced chocolate range reflects its long-standing heritage in chocolate making and the company’s commitment to responsible sourcing through the Nestlé Cocoa Plan, in partnership with the Rainforest Alliance.

The line, available exclusively for the travel retail sector, reflects the fact that 71 percent of travelers say sustainability influences their purchasing decisions.

The company reports the range is made using cocoa that is certified by the Rainforest Alliance and sourced through the Nestlé Cocoa Plan. This program, established by Nestlé 15 years ago, has engaged more than 170 000 families so far, building on three pillars:

  • better farming, aiming to improve livelihoods in communities;
  • better lives, aiming to improve social conditions for families; and
  • better cocoa, aiming to improve product sustainability.

The new travel retail confectionery brand will be available in airports around the world.

Travelers will be able to personalize 170g and 280g bars by adding their messages to the product sleeves. The campaign visuals encourage customers to learn more about the Nestlé Cocoa Plan and the collaboration with the Rainforest Alliance.

“Through creative branding, we can provide transparency on the origin of the cocoa used in our chocolate,” says Aura Sanchez, head of marketing at Nestlé Travel Retail. “It enables us to raise awareness about our longstanding commitments to supporting cocoa-farming families and the long-term sustainability of cocoa production.”