New Brand Gatsby Chocolate Introduces Peanut Butter Madness Bar, White Chocolate Cups 


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DoJo Brands LLC’s Gatsby Chocolate, the latest brand from the co-founder of Wells Enterprises, Inc. Halo Top Ice Cream, is releasing a line of low-sugar chocolate bars and other products.  

According to the company, Gatsby products contain approximately half the calories and a quarter of the sugar compared to other premium chocolate bars. The Peanut Butter Madness bar is filled with salty chunks of peanuts and contains 70 calories per serving. Gatsby is also launching white chocolate peanut butter cups. 

“We are thrilled to launch our Peanut Butter Madness bar because there’s really nothing like it out there right now,” says Doug Bouton, founder and CEO of Gatsby Chocolate. “Not only is it crazy low in calories and unbelievably delicious like our other products, but it’s also really innovative and totally unique — we took the inside of a peanut butter cup and turned it into its own peanut butter bar.”

The 2.8-ounce peanut butter bars ship in six- and 12-ct cases with an individual SRP of $4.99 per bar. The white chocolate cups pack in 1.41-ounce pouches and carry an SRP of $4.16 per pack.