Erie, CO — Ancient inGRAINed Snack Co. reveals new packaging for its Ka-Pop! Snacks line of sorghum-based chips and puffs. The new-look reflects the company’s continued commitment to healthy eating, a clean label and the joy of snacking for all, the company notes.
Dustin Finkel, founder and CEO, says: “As the only 100 percent sorghum chip on the market, we’ve always wanted to emphasize this super grain’s power through our superhero-themed branding. This revamp is much more than changing a few colors and copy; it’s about breaking through at shelf and better telling our incredible taste & health stories. We want to disrupt the category with our unbelievably delicious chips and puffs.”
He adds: “The new packaging reinforces our belief that healthy snacks don’t have to be boring.”
Following Ka-Pop!’s appearance on ABC’s Shark Tank earlier this year, and the launch of a puffs platform, the brand has expanded across channels. The updated design is intended to drive velocity.
“Too often, snack brands in the natural set come across as serious and raise questions around taste. In conventional snacking, it’s always a party, but junk food abounds. Ka-Pop! Snacks has challenged both categories through junkless products with all the taste and joy of snacking,” says Andy Yates, creative director of Stone Strategy and Design, the agency behind the new packaging. “We wanted to create a design system that celebrated their competitive advantage to truly be the best of both worlds. This design invites consumers to Indulge Fearlessly through bright colors, explosive flavor, and a clear promise.”