New Large Dove Promises Debut In Two Flavors


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Mars Wrigley is launching Dove Large Promises, which are three-times the size of original Dove Promises and come in milk chocolate with caramel filling and dark chocolate with peanut butter filling. Each piece is wrapped in foil printed with iconic messages.

“We were intentional with our newest innovation, as we know fans crave premium, indulgent treats to share and eat on the go,” says Leslie Philipsen, brand director. “Offering our Dark Chocolate and Peanut Butter as well as our Milk Chocolate and Caramel flavor variations in a new format will create better moments and more smiles by complementing DOVE fans’ busy lifestyles, allowing them to pause and enjoy a moment of pleasure.”

The product is available in three-piece 2.75-ounce share packs.