No Sugar Added Pops Have Adult Flavor Profiles


Tazzy Candy, a women-owned, better-for-you candy company, has launched a line of lollipops made without sugar. The product uses natural flavors and colors from real fruit and vegetable juice and are vegan, gluten-free, kosher and have 12.5 calories each.

The company’s portfolio consists of a range of lollipops curated for an adult palate — sour watermelon, spicy mango, and the “OG Mix,” a mash-up of lemon, mango and pink grapefruit.

Founded by Delia Hughes and Lindsay Simon, the two 29-year-old entrepreneurs are on a mission to disrupt the better-for-you candy space with alternative sweets in unconventional flavors.

The 0.5-ounce pops are available in 1.92-ounce seven-ct bags, which carry an SRP of $18 for a three-bag pack.

OG Mix 14-ct packs weigh 3.85 ounces and have an SRP of $18 for a two-bag pack. They ship in 12-ct cases. Sour Watermelon pops and Spicy Mango pops are available in seven-ct 1.92-ounce standup bags that carry an SRP of $5.99 and ship in 12-ct cases.

“Our obsession with candy started over 10 years ago when Delia and I met in college while studying Food Science in a candy laboratory,” says Simon. “We were candy fanatics, but also into health and wellness.

“One night, we found ourselves brainstorming solutions, just as we had back in the candy laboratory,” adds Hughes. “We would meet on Tuesday nights in my apartment and craft recipes from scratch, taking notes on what worked and what didn’t. Finally, after years of countless kitchen nightmares and late nights, we had a product that was juicy and long-lasting, without the use of sugar. So, we took a leap of faith, left our corporate jobs, and launched Tazzy Candy.”