Ocean Spray Cranberries, Inc., is partnering with The Hershey Co. on a new snack line featuring milk chocolate dipped cranberry bites and dark chocolate dipped cherry infused cranberry bites.
“What better way to build our snack portfolio than to partner with Hershey’s, the #1 milk chocolate brand in the U.S., offering our consumers the ultimate snack to evolve the dried fruit category,” says Monisha Dabek, chief commercial officer, USA, at Ocean Spray. “It’s important for us to create products that are made from real fruit, innovating how we feature the cranberry in a variety of flavor combinations for year-round snacking and sweet treats for the whole family.”
The bites are joining Ocean Spray’s existing snack, greek yogurt dipped cranberry bites, and will be available in five- and eight-ounce recloseable packs.
“We are excited by this partnership and extension of our iconic Hershey’s brand into new snacking occasions,” says Ernie Savo, president, Hershey Licensing Co. “Ocean Spray is synonymous with cranberry, and we can’t think of better way to enjoy this wonderful superfruit than with an indulgent touch of delicious Hershey’s milk chocolate.”
