Campbell Soup Co.’s Pepperidge Farm Inc. Old Bay Seasoned Goldfish crackers crackers will return for a limited time.
Along with bringing back the snack, Campbell is releasing a reimagined version of a ’90s classic hit song with artist, Lisa Loeb. Through a recreation of her 1994 single, “Stay (I Missed You),” Loeb sings the lyrics of social fans’ real posts in “Stay (We Missed You Old Bay Goldfish).”
“Goldfish fans made it clear that they love this flavor and wanted it to stay, so we brought it back. Their praise read like a love song, so we created one featuring actual fan posts about their passion for Old Bay Seasoned Goldfish,” says Janda Lukin, senior vice-president and CMO of Campbell Snacks. “They’re back and this time accompanied by the love ballad they deserve.”
The limited-time flavor is the result of a partnership with McCormick & Co., Inc. The 6.6-ounce bags have an SRP of $3.69. Two-ct packs will also be available with an SRP of $7.38.
“While there are many ways to enjoy Old Bay seasoning, one of our favorites is definitely on Goldfish crackers. We are so thrilled to team up with the Goldfish brand once again to reintroduce Old Bay Seasoned Goldfish crackers to the fans who are just as passionate about the flavor as we are,” says Giovanna DiLegge, vice-president of marketing, NA Consumerat McCormick & Company.