Old Trapper Smoked Products, Inc. will be showcasing its line of smoked beef snacks and larger format packaging at the 2022 National Association of Convenience Stores (NACS) trade show.
The company is focused on adding larger format bags including an upsized standard four-ounce package. Other recent larger format product introductions from Old Trapper include a family size 18-ounce bag of beef jerky, and a 15-ounce bag of smoked beef sticks.
Internal research has shown that the 10-ounce bag of jerky was most commonly purchased as a single serve item, which appears to reflect the trend of consumers opting for beef jerky as a meal replacement while on the go, according to the company.
“Our commitment to providing customers with larger format packaging bucks the trend that we see today of brands downsizing packaging and quantity to mitigate higher material costs and inflation,” says Robert Leary, CMO of Old Trapper. “Our signature clear packaging lets customers see exactly what they are getting in terms of quantity and quality, and we also appreciate that our larger packages create less waste than multiple smaller packages to promote sustainability. We are looking forward to showcasing our larger format packaging and meeting with our industry partners at this year’s NACS show.”