ONE Brands Adds Reese’s Peanut Butter Lover’s Variety


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The Hershey Co. is expanding its ONE Brands protein bar line with the addition of a Reese’s Peanut Butter Lovers variety. According to the company, the product has the iconic taste of Reese’s peanut butter in a format that offers 18 grams of protein and three grams of sugar.

“Many peanut butter flavored protein bars exist in the world, but only ONE Brands can do it with the real ingredients of Reese’s peanut butter,” says Bo Jones, ONE Brands brand manager. “At ONE Brands, we understand our consumers love their favorite flavors like peanut butter in a protein-packed snack. That’s why we’re excited to give them the ONE x Reese’s Peanut Butter Lovers flavor inspired protein bar that tastes delicious.”

In addition, ONE is also introducing a Hershey’s Cookies ‘n’ Crème flavor inspired protein bar made with the crunch of real Hershey’s Cookies ‘n’ Crème bits.