PIM Brands Extends Welch’s Fruit Snacks With Absolute Fruitfuls Fruit Strips


The Welch’s Fruit Snacks brand is adding Absolute Fruitfuls Fruit Strips to its range. The PIM Brands, Inc. line is debuting in strawberry, mango-peach and berry medley varieties, all featuring whole fruit as the main, or primary ingredient in the soft strips.

The product is individually wrapped and made with only natural flavors and colors. In addition, it is gluten-free, vegan, non-GMO, and an excellent source of Vitamin C.

“As a brand that has been synonymous with premium fruit snacks for generations, Welch’s Fruit Snacks is proud to introduce Welch’s Absolute Fruitfuls, a testament to our commitment to innovation and quality,” says Michael Scalera, director, marketing, at PIM Brands. “Our amazing new fruit strips redefine the snacking experience, combining the goodness of whole fruit with an irresistible soft and non-sticky texture.”

Welch’s Absolute Fruitfuls are available in 10-ct boxes that carry an SRP of $4.99.