Pirate’s Booty Launches Extra Crunch Variety


The Hershey Co.’s Amplify Snack Brand is introducing a new variety from its PIrate’s Booty brand. Pirate’s Booty Crunch Attack! Great-White Cheddar Crunchy Rice and Corn Puffs features a white cheddar flavor and a crunchier texture.

“We spent years researching and talking to kids and parents about what they want from a snack,” says Mark Chu, senior director of marketing, Amplify Snack Brands. “That’s why we are thrilled to offer a product that satisfies kids’ requests for crunch as they get older and parents’ requests for a better-for-you option that tastes great and kids love. We know many grown-up snackers who also love our aged white cheddar rice and corn puffs and can’t wait for Pirate’s Booty fans of all ages to try this bold, crunchy take on the classic.”

The snack is available in eight-ounce bags with an SRP of $7.49.